Can we be Friends?

"It's the middleman thing. Is it worth it?" asks Mykeah Kranzler, marketing communications specialist with Autodesk Corp., a software company in Cupertino, Calif. Kranzler is reflecting on Autodesk's relationship with a site selection firm. Like many planners, Kranzler sees the benefits, but she also has her reservations.

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TAGS: Event Tech
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