Building Bridges to Better CME

"We must build common ground, work in a collaborative and cross-functional manner, and create the right mind-set and behaviors to bring about change," said Fred Hassan, president and CEO of Pharmacia Corp. Hassan’s comments were delivered during his keynote speech at the 13th Annual Conference of the National Task Force on CME Provider/Industry Collaboration, held at the Wyndham Baltimore Inner Harbor Hotel September 10 to 12. "We need to leverage the strength of the CME community" if