Back to a Seller's Market

It looks like meeting planners are heading straight into a seller’s market, according to the 2005 U.S. Lodging Forecast by PricewaterhouseCoopers. "The balance of power has shifted, especially during higher occupancy periods," says PWC’s Bjorn Hanson, global hospitality industry managing partner, New York. This shift applies not only to room rates but food and beverage, meeting room, and other meeting-related charges. "In many ways, next year will seem more of a challenge in negotiations than

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