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When Instinct Trumps Research

The planners of a new event took a chance on a host destination that, at first blush, didn’t seem to be a natural fit for its audience. It worked.

Sometimes, the gut of a veteran convention organizer can be more insightful than a stack of demographic surveys and other attendee analytics.

Case in point: The inaugural Anime Frontier show took place in Fort Worth, Texas, last week for thousands of Japanese-anime fans plus more than 100 anime companies and publishers who had a presence on the show floor.

To learn the reasons why the planner, Peter Tatara, and his team thought the cowboy-culture ambience of Fort Worth would attract folks whose cultural interests seem so different from that, read this article from Fort Worth magazine.

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