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Using HCPs as Paid Speakers: What’s Changed

In 2013, GSK stopped doing it. In 2019, GSK is back at it. Over that time, though, other firms that never stopped doing it managed to tweak the practice in positive ways.

With GSK recently coming back to the practice of using HCPs as paid speakers—after a five-year voluntary hiatus that other pharma and device firms did not follow—this article from MM&M (formerly Medical Marketing & Media) details the changes made by those other firms to the paid-speaker process since GSK’s 2013 decision that actually makes the practice more effective and less controversial.

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