While the second annual Pharma Forum Europe is now over, there are still plenty of opportunities for medical-event planners to learn from the more than two dozen expert speakers and panelists.
Free to all qualified planners, Pharma Forum Europe offered plenty of content that North America-based planners could benefit from as well, via the on-demand option.
Highlights from the first day of the November 18-20 conference included a patient keynote address titled “From Patient to Participant to Partner,” plus a panel discussion titled “Weathering the Storm: Lessons Learned During the Global Pandemic” that features planners from Eli Lilly and Cook Medical as well as veterans from two medical-meeting agencies. And the day’s closing session, a panel discussion titled “The Future of Medical-Meeting Transition,” featured seven more experts recalling their recent event experiences and giving predictions for 2021 and beyond.
As for day 2, session highlights included how to evaluate attendee and sponsor data from virtual meetings through the prism of key performance indicators; aligning meeting strategy to enhance the value of virtual and hybrid meetings; and compliance in the age of online meetings. And the final day featured a panel discussion on key approaches for continuously improving a strategic meeting management program
To sign up for Pharma Forum Europe and have free access to the sessions on demand into 2021, visit this site.