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Why Bother with Visioning?

THE OXFORD ENGLISH Dictionary says vision is “the ability to conceive what might be attempted or achieved.” In his book, Leading Change, John Kotter refers to vision as “…a picture of the future with some explicit commentary on why people should strive to create that future.” If you have been following this series, you know you need to create a sense of urgency and build a guiding coalition to effect lasting change. So, why bother with visioning? What good is having a

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