Skip navigation

SPEAK OUT: Sally Shankland

Direct-to-consumer, or DTC, pharmaceutical promotion has unquestionably created value. It has created a healthy sense of empowerment among patients, reduced undiagnosed disease, and, for drug companies, created unsurpassed brand awareness. As part of its annual marketing and education efforts, the pharmaceutical industry typically spends about $2 billion to market directly to consumers and, according to the FDA, $2 billion on education events for physicians and other clinicians.

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.