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Medical Info Booths: New Revenue Opportunity

I Recently Attended the American Heart Association annual meeting in Dallas. It was an impressive event — more than 27,000 attendees took over most of the city for five full days. The exhibit hall was inspirational, with pharmaceutical companies taking booths sized 40-feet-by-40-feet or bigger. These exhibit spaces had elaborate designs; some had expansive lounges and cyber cafes, and others had multimedia presentations flashing on sleek flat-screen displays. Some companies offered

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