Managing UP

YOUR BRAND MANAGER wants you to produce a teleconference for oncologists. You know oncologists don't like teleconferences. What do you do? “Often, brand managers know what they want and not what they need. And brand managers don't want to take ‘No’ for an answer,” says Suzanne Turner, who has 10 years' experience working at different medical communication companies managing projects for a variety of pharmaceutical firms. Most recently, she served as associate manager for medical