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Leveraging the Power of the Press

NOTHING IS MORE DISAPPOINTING than working for months (or years!) to put together a fantastic meeting with top-notch speakers, breakthrough lectures, and record attendance, only to see it overshadowed with front page press coverage about how your meeting is a classic example of the corrupt influence of the pharmaceutical industry on CME or other negative stories. Why do those pesky journalists always seem to ferret out the one topic that you don't want to see plastered across the

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