What motivates your people? Incentive organizers can't know for sure, so they make educated guesses and fill reward catalogs with trips, electronics, appliances, tools, apparel, and luxury goods. There's nothing wrong with the system, but there is a limit to what can be included. For participants in incentive programs run by Globoforce, however, the reward catalog is about to get exponentially larger. The Dublin, Ireland, and Sturbridge, Mass.-based incentive services company, which counts
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