Skip navigation

The Generations Factor

How to effectively communicate your message to each of the four age groups in today's workforce

The latest buzz in the consumer marketing field is the concept of generational marketing. Understanding the needs of each demographic group can help us as meeting professionals apply these techniques to our attendance-boosting efforts.

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish