Diversification: Leverage Your Brand

Would you risk thousands of dollars and months of investing human capital with only a 10 percent chance of success? When it comes to new program development, that's the gamble you take every time a new offering goes to market. Nine out of ten will fail. That's a fact. Some fail flat out and must be canceled. Most simply fail to hit your mission and margin objectives. Departments, organizations, relationships, and careers can all feel the negative impact.

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