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Creating a Value Profile

Great, but how do you determine who your best prospects are? The standard definition of best prospects is those who have had involvement with your programs: current participants, past participants, or people who have inquired about your programs. While this is a useful way to slice up your potential audience, it remains a relatively crude method of segmentation. A more refined method is to create a value profile for every record in your database. A value profile includes information on the

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