Skip navigation

The CNN Scenario

Consider the following case: Your continuing professional education program, in conjunction with an array of stakeholders (sponsoring department, course director, CPE committee, commercial supporter, parent organization), decides to launch a new seminar--How to Brand Sand. A launch date is set six months in the future. During the intervening months, objectives are refined, content adjusted, and faculty secured. Marketing kicks into high gear, writing and editing copy; renting mailing lists;

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.