Changing Behavior ONE PHYSICIAN At a Time

“WHEN PEOPLE SAY CME doesn't work and we have to reposition it, I always say hogwash — we've always known what works,” says CME veteran Sue Ann Capizzi. “What works is sitting down with a physician, analyzing his or her particular needs, developing a program, and then evaluating it. It's one-on-one, personalized education. We know that works.”

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