Skip navigation

Can We Talk?

Problems motivate physicians. Products don't," says Henry Slotnick, PhD, PhD, professor of neuroscience, University of North Dakota. "If you say to a doctor, 'Let me tell you about our wonderful product,' the doctor says, 'Today I am supposed to get root canal work done; I hope you'll excuse me.' On the other hand, if you say, 'Tell me about a problem you're facing,' the doctor is happy to do it."

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.