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Building a Coalition

WHETHER YOU NEED to re-engineer your office to address future continuing medical education opportunities, assure regulatory protection for your CME unit and its organization, avoid marginalization of your CME function in the overall organization, or address other needs, it won't happen unless you assemble a quality team that can lead the way, according to Harvard business professor John Kotter. This means identifying individuals with the position, power, expertise, credibility, and

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