Each year, tens of thousands of healthcare professionals from around the world attend medical conventions in the United States. This geographic diversity of international attendees has lifted U.S.–based meetings into position as the premier locat...
How much (electronic) ink have I spilled holding forth about savings and compliance being the rationales for the establishment of a meetings management program? Too much to quantify! But was I right? Well, at the time I wrote all those articles...
From birth to our first formal education experience in pre-school or kindergarten, we learn mostly through observation, exploration, and experience. We watch our parents and siblings and learn how (or how not) to do something. We explore, using...
In 2012, I became my organization’s social media manager, combining my experience in meeting management with my studies in interactive media. To many, this seemed like a departure from a career path on which I’d traveled for more than...
A meeting may be one hour, one day, one weekend, or an entire week—but each is a forum for leading change. No company executive ever says, “Let’s have a meeting to remain status quo.”
Meetings of the future will do five things in a new way:
1...
Let's face it, the way companies buy products and services has changed. A recent study revealed that 57 percent of a typical purchase decision is made before a customer even talks to a supplier. Most of that decision-making research is done digit...
Similar to the sequencing of the human genome and NCI’s Cancer Genome Atlas project, the CME industry is on a path to using our data to uncover the most effective strategies for providing CME that leads to improvements in patient care.
Steve Bova with his son, MikeI’m headed to a John Mellencamp concert tonight with my 17-year-old son, Mike. It was his idea for his birthday. I’m also taking him out for a big steak. I appreciate the opportunities we get to connect like this. Our...
The impact of your conference education sessions is less about what happens on site and more about what happens on the attendee’s job after the session. Your conference education needs to be transformational, not just informational. It should tra...
