Meeting planners often ask me, “What on earth do I include in the budget?” The answer is very easy: “Everything.” If you have historical data from a similar event, you're in luck, because then you will have a good idea of previous expenses. However, if this is your first event, know that you have your work cut out for you. You'll need to identify all possible expenses: fixed (expenses that remain constant no matter what, such as room rentals or speaker fees); variable (expenses that are
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