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Japan Airlines Just Launched a Genius Seat-Selection Tool

A technology tweak in the booking system defines great customer service.

Just about everyone adores babies, but that changes at 30,000 feet. Especially on long-haul flights, when even adult travelers start feeling cranky and fidgety, sitting next to a crying child can send anyone into a tantrum. But Japan Airlines is addressing this almost universal pet peeve with a new seat-selection tool that marks seats where children under 2 years old are booked, allowing flyers to decide how close they want to sit to potential whiners and seat kickers.

Screen Shot 2019-09-27 at 11.16.15 AM.pngJAL explains that the system might not work in instances where there's a change of aircraft, if tickets are booked with reward points, and under a few other circumstances, but the system is certainly a positive step toward customer satisfaction. Next request: an icon that marks where the arm-rest hogs are sitting!

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