Using key opinion leaders for pharma product launch events

I should just unsubscribe from the pharma marketing listserv--it makes me crazy to see some of the stuff they write. The thread going around now is about how to use key opinion leaders for a more effective product launch.

One person said:

    KOL meetings will be more effective if the same is not directly sponsored by the company concerned. It would be better if the meetings are organised by a third party, such as an educational insitution or hospital and the communication mentions something like, under grant from ABC company.

    This gives a touch of authenticity to the meeting.

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