They had me at the headline

I had to click through to read this article after I saw three words in the headline I don't think I've ever seen linked to customer service: humility, reverence, and professionalism. I particularly liked this line: "While some people believe that service is something that you do, I believe that service is something that you are." The problems happen when, as is all too often the case, service is not what the service-person is (frustrated musician maybe, or someone who'd rather be doing almost anything else perhaps). It made me want to fly Korean Air to see how that works in real life.

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