Alli reminds us why design and presentation matter when it comes to events (and oatmeal). Content is king, but design is what gets people to the court to begin with. Especially important to think about these days when so many are having problems getting people to show up at their events. As she says:
If the content at a conference doesn't live up to the hopes of the audience, people will tell you. But nobody will tell you that the reason they didn't go to your conference (no matter how great the content) was that you packaged it wrong.