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No free lunch?

Check out this article from the Amherst Times. It explores whether or not it's enough to keep the per-doc lunches on the cheap side in return for allowing pharma reps access to give their pitches. One quote:

    “It was almost a game, and it was unbelievable the animosity they would show if you did not bring the right kind of food, or if it was the third time they had pizza that week.”

One more:

    “I‘d say that lunches are going to be one of the last things to go,” Dr. Goodman said. “The interesting thing is that it‘s generally not something doctors are ashamed about. That‘s why I find this thing so fascinating. They don‘t think they‘re doing anything wrong.”

Are they?

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