Next time, skip the convention center?

If I'm reading him right, Rich Westerfield poses an interesting scenario for trade shows: buying out an all-suite hotel for the whole shebang, not just for sleeping rooms, and skip the convention center altogether. Exhibitors could use the non-sleeping portion of their suites as booth space. He makes a compelling case--I especially like the part about the bathrooms being just five feet away from any exhibitor! And I really can't think of a downside.

So I'll just echo his question: Why isn't anyone doing this? Or are they, and I just haven't heard about it?

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