Does your organization give out awards? One way to create some extra "buzz" about them might be to do what Interaction, the 63rd World Science Fiction Convention, and the Glasgow School of Art are doing: "holding a public design competition for the base of the 2005 Hugo Award" open to any sci-fi fan and the school’s students. The winner gets free registration, a cash prize, and a place in the spotlight at the convention.
According to the article, the award, a silver rocket whose base varies from year to year "is usually inspired by the history and location of the city hosting the convention."
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