Looking at the bright side of the 2009 ACCME data report

Check out this video by Medical Meetings columnist and president of Global Education Group Stephen Lewis, who points out a bright side of the otherwise fairly dismal information in the 2009 ACCME data report:

Like most, I was riveted by the pretty startling drops in commercial support and total income, and didn't think to look at per-HCP costs. Funny how different people bring different perspectives to the same set of data, isn't it?

But it gets me wondering why the per-HCP cost is decreasing. Is it because of the type of activities (i.e., Internet-based activities instead of live courses)? More HCPs per activity? You’d think it would be increasing, since the cost of everything else is increasing. How are you all able to do this?

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