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It s both what you say and how you say it

    [Communication company s] services provide pharmaceutical companies cost effective access to physicians, augmenting their existing sales and marketing activities. Additionally, [Communications company] enables physicians to conveniently learn important and relevant information about product and treatment options from thought leaders and their peers in an interactive environment, which physicians prefer.

While pharma has been going to great lengths to emphasize the separation of church and state, it sounds like some companies who service them still are not. It almost sounds as if the actual education is tacked on, just an "additional" benefit to the sales and marketing aim of putting docs and pharma together.

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