IACVB changing its name?

I just read in this week's USAE-mail that the International Association of Convention and Visitor Bureaus' Board of Directors "has recommended the association change its name to 'Destination Marketing Association - Representing Destination Marketing Organizations Worldwide.' Final board approval is slated for March 2, 2005 after receiving member feedback, with official adoption scheduled for August 2005 at its annual meeting in San Diego."

I know that the industry has been struggling to find some way to get more recognition for what they do from the general public (I read a survey somewhere that almost no one knew what a "Convention and Visitors Bureau" is, but I can't find the link now). I don't know if this is true or not, but it might be more descriptive than IACVB is. Then again, I wonder if they'll get confused with the Direct Marketing Assocation? Oh well, with individual CVBs changing their names to things like NYC & Company, why not?

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