How pharma tracks scrips

There's a very interesting article in called, Spin Doctors: How drug companies keep tabs on physicians. It takes you through how weekly prescriber reports are created, and how companies use these reports to learn what each doc in a specific territory prescribed, and how much of it.can show the names of the doctors in a rep's territory and what each doctor prescribed and how much of it. Well worth a read, especially if you're a physician.

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