Get back in the box

Doug Rushkoff's new book, Get Back in the Box: Innovation from the Inside Out, sounds like a must-read for any meeting planner (not to mention your organization's leadership). Rushkoff is posting tidbits from the book, things he calls 'thought viruses," and judging from the first one, I like the way he thinks. One quick snip:

    The longevity and prosperity of any enterprise depends most on its participants' ability to maintain the wellspring of innovation. And the way to do this is to remember that you are always the source of your own best ideas. The most successful businesses for the next century will turn out to have been based not on infinitely repeatable Harvard Business School lesson plans, but on a combination of competence and passion. Dissecting an enterprise after the fact to see what made it work is akin to conducting on autopsy on a person to see what made him live. The very pursuit is symptomatic of the highly fragmented approach to business we're leaving behind.

Here's the full post.

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