You know all those cute direct-to-consumer ads (the toe fungus one makes my skin crawl every time I see it)? According to this article, docs are fighting back, saying that they don't have enough time to "learn about the benefits and risks of a new drug before patients start requesting prescriptions." The American Medical Association last month asked the FDA to put a moratorium on advertising new drugs to consumers until a certain time period has passed, which would probably help. As the article says,
- "Doctors just want to make sure they have a chance to get up to speed on new drugs before the patients are being urged to seek these medications because of heavy advertising," said Dr. Ron Davis, the association's president-elect.