Catch-phrase of the day: medical ventriloquism

I came across the term "medical ventriloquism" while reading this article in The New York Times on pharma's role in the evolution in the treatment of menopause, and it is I think the best way I've heard yet to communicate in short-hand the argument that pharma gets its marketing message out indirectly through word of mouth, KOLs, scientific journals, and CME.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.