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Associations, build your online community before someone beats you to it

That's the advice Kare Anderson sent me in an e-mail, and I think she's right. With so many for-profits and third parties getting into the social networking space, associations who lag behind in building a place for their members to interact online will likely find someone else beat them to it. Kare points to this site for HR professionals and recruiters as one example. As with most cyber things these day, I'm afraid this is one of those "you snooze, you lose" propositions.

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