ASAE: Bloggercon followup

There already are some great posts about the Bloggercon on Sunday at ASAE and The Center's annual meeting in Chicago here,

here, and here, for example. So I won't go into it much here.

I did want to clarify something that I didn't get to say during our session, though. At the end, we went around the room and gave one tip we had found useful in our blogging. Being totally unprepared, I blurted out the first thing that came to mind, which was to post frequently. I got a fair amount of pushback on that one from the "quality is better than quantity" folks, but I stand by it when it comes to certain types of blogs.

Yes, if you're posting deep, thoughtful, long posts of original material, you're not going to do it every day (unless you don't have a day job, that is!). But there are many different types of blogs, and not all of them are like that. And I think that's OK—probably because, as you've probably noticed, face2face ain't one of them!

I absolutely see the value of educational blogs with entries that are more like small journal articles, and I agree that you can't throw that sort of thing up on your blog too frequently without burning out your readers (and yourself). But I also see the value of blogs like this one, where I scour the Web for things I think meeting planning and hospitality folks might like to know, but don't want to spend the time I do searching through all the dreck to find it.

For more news-aggregating blogs like this one, I maintain frequency is key, as is putting in lots of links to more on what's going on, which may not be as big a deal for other types of blogs. And, I would maintain, that a news-aggregating blog is just as appropriate for an association as the educational type, because it would help members stay on top of the latest news in their industry without having to read 120 online sources to find it every day.

OK, I feel better having been able to finally say that.

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