7 deadly sins of press releases

If you try to get some ink for your event by sending out press releases, please read this article in Chief Marketer about the seven deadly sins of press releases. Oh, I wish that those who write the sinful 95 percent of the press releases I receive had read this one. My all time least favorite is when they call and ask if I got their PR. No, make that the person who called while I was out at a meeting today and read their entire press release into my answering machine.

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