Web Revenue: A Case Study

If you're like most people with an event-related Web site, you are always thinking about how to create new revenue from your site. Your virtual trade show or product forum (or whatever you call your online listing of companies) would seem like an easy place to do so. But you've probably found that your exhibitors aren't crazy about spending money for an online listing, and that they're becoming ever more insistent on seeing real value in return for their dollars. I've been working with one of

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