Show Trends Make Forecasting Tough

The exhibition industry, like many others, is having trouble predicting the future. Unlike other industries, however, we've never had to deal with this problem before: For the last 40 years the question has never been “Are we growing?” but has always been “How much did we grow?” Even during the last four recessions the exhibition industry boasted growth in the traditional industry metrics of net square feet, number of exhibiting companies, and professional attendance. But that record has been