Shake It Up!

Faced with several years of declining attendance, the Air Conditioning Contractors of America decided it was time to reinvent its annual conference. Among the many changes instituted at the 2002 conference, there is one that really captured the essence of what ACCA leadership was trying to do. They decided to step out of the box and create some controversy with the keynote speaker, so they hired Democratic strategist James Carville. The decision, not surprisingly, riled the