PCMA Hooks a New CEO

Not long ago, David Kushner, CMP, CAE, was standing in a river with his fly-fishing rod, enjoying the sounds of nature as the water rippled past. His fishing guide, however, was not so serene. “He was really frustrated, and felt like he was unsuccessful in his job because I hadn't caught a fish,” says Kushner. “The guy just looked at me when I told him that I felt I had been successful because I achieved a new skill that day — I tied a new fly onto the line while I was in the river. I didn't