In my next life, I am going to be a media advocate for the meetings industry. I am going to travel to the city desk of every major newspaper (Of course, in my next life, there probably won't be any newspapers left!), and explain to the editor and staff of reporters just how important meetings are to their local economy. Do you know who is filling your local hotels on any given weeknight?, I'll ask. Do you know what goes on in those ballrooms besides weddings?