Skip navigation

Lost in Translation

Geralyn Mason needed easels for a convention in October, but the sales staff at the Mainz, Germany, Hilton didn't understand. “I drew a picture to help them grasp what I needed,” recalls Mason, vice president of meetings and expositions for Springfield, Mo.-based Students in Free Enterprise. In the end, she scoured the country to collect 27 rented easels for the SIFE World Cup, a competition with 600 attendees from 30-plus countries.

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.