Faced with a membership of government employees under travel restrictions, executives at the Association of Public-Safety Communications Officials International were concerned about attendance for their 2010 annual meeting in Houston. Relying solely on traditional marketing didn’t make a lot of sense because for many members it wasn’t a lack of awareness keeping them home, it was lack of available funding. So APCO officials decided to take a different approach to marketing—they decided to go
Register to view the full article
Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.