The Goal Standard

Jeff Hurt, director of education and events with the National Association of Dental Plans, Dallas, says the place to start with social media is to put a goal behind your strategy. It doesn't have to be huge. “It could be as easy as, ‘We want to connect with our members on Facebook,'” he says.

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.