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* cyber-trade an Inexpensive Option "Our idea is to get association trade shows online so they can compete with all the vertical communities popping up that are trying to get rid of or replace associations," says Walter Mathews, director of marketing for A virtual trade show provider, iConvention ( is designed to be affordable for associations, Mathews says. Fees are based on the number of exhibitors, with producers paying an average of $2,500 per show,

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