Do you have an overwhelming urge to pound your head against the wall when your great idea on improving the annual convention is shot down because “we have always done it that way,” so why change anything? Just say no to that kind of thinking, say the authors of We Have Always Done It That Way: 101 Things About Associations We Must Change. “Meetings are bastions of orthodoxy,” says co-author Jeffrey De Cagna, chief strategist and founder of Principled Innovation LLC, Reston, Va.
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