I was reading the excellent post by Cara Tracy, CMP, CMM, on how annoying it is to be put on vendor e-mail lists to get promotional e-mails about products and services you may never want or use. In other words, spam. They don't qualify you in any...
As the song says, it’s just as important to make new friends as it is to keep the old ones—especially when it comes to exhibitions. So says “Attracting New Attendees,” a report just released by the Center for Exhibition Industry Research that exa...
The American Dental Association's annual meeting brand has gotten a lot bigger, brighter, and better, thanks to good research and data. (Photo by Craig Mulcahy 2013)
It was a discussion among association chapter leaders on how to increase membership. The usual campaign strategies were mentioned. But for all the tactics, I had a larger question: What is our value proposition—is it strong enough?
Even if it we...
The evolution of technology and other trends that impact CME have far outpaced the level of marketing and technology expertise of many CME providers—here are some ways one CME provider stays on top of the trends, and uses them to drive...
A coalition of meetings industry leaders has hired a public relations firm to launch a messaging campaign to communicate the value of meetings to policymakers, corporate America, and the general public, and, perhaps more critically, to change ...
City officials marked the grand opening of the new and expanded McEnery Convention Center in San Jose with a free Community Day celebration on October 10.
Local residents got the first peek at $130 million worth of improvements that ...
