Consumer-show veteran Mike Karsting lands the top events role with the World Pet Association at a moment when business events require an unprecedented focus on marketing and promotion. Here, he discusses that challenge.
Just like at in-person shows, sponsors want moments of deeper connection with virtual attendees. Here’s how one association provided those opportunities.
Despite greater vaccine availability and Texas Governor Greg Abbott’s full opening of businesses and venues, the association for associations will not host all its event attendees in Dallas.